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Build the
Foundation
for
Growth.

Lock your focus. Build your team. Move fast to traction.

What breaks first at early stage

01

Priorities lose clarity

Everything feels important. Focus spreads. Teams pull in different directions.

02

Ownership slows down

Decisions stack up. Work waits. Leaders become the bottleneck.

03

Delivery breaks down

Teams deliver, but not together. Progress is uneven. Results don’t compound.

The stakes

1

78% fail to scale

Execution breaks before the business grows

29% fail due to burn

3

Costs rise faster than outcomes

~90% don’t survive long-term

2

Early traction does not hold under pressure

Sources: ¹ McKinsey & Company, ² CB Insights, ³ CB Insights

Get clear, get aligned, and lead your team with confidence.

We build the structure and clarity that puts you in control and the team moving as one.

Don't know where to start?

Start with a Pulse Check

We find where clarity, ownership, and execution are breaking, and tell you exactly where to focus next.

Know your painpoints?

Explore Solutions

Design Your Culture

Align Your Strategy

Install Your Management Rhythm

Want someone to steer the build?

Go Fractional

For founders ready to move fast. We embed alongside your team, steer the build, and install the capability so it runs without us when we leave.

START WITH CLARITY

STARTUP AUDIT

Knowing exactly where the problem sits and what's causing it saves capital and builds momentum fast.

We run a focused assessment across your business and product in one week, interviewing your founders and mapping where clarity, ownership, GTM, and execution are breaking, so you know exactly where to focus first.

Who it's for

Founders & Co-founders

Functional Leaders

When to run

Burn rising, no clear reason

Traction stalling

Busy team, no compound progress

Something broken, can't name it

Heading into a funding round

DESIGN YOUR CULTURE

CULTURE FOUNDATIONS

When the founding team is aligned on what it takes to operate and make decisions together, energy goes into the business instead of against it.

We work with your founding team to define the values, behaviours, and ways of working that reflect how you want to build and operate, so everyone has a clear and practical blueprint to work from every day.

Who it's for

Founders & Co-Founders

Functional Leaders

When to run

Co-founders arguing more than building

First hires joining

Decisions made inconsistently

Values on a slide, not in the room

SET FOCUS. LEAD WITH CLARITY.

CLARITY LAB

A clear strategy, sharp positioning, and a focused 90-day plan stops the team spreading thin, slows the burn, and gets everyone pulling in the same direction toward traction.

Who it's for

Founders & Co-Founders

CPOs

CTO's

CBO's

We run a built-in pulse check to assess where the business and product stands, then work with your founding team to update the strategy, identify the priorities that matter most and build a 90-day roadmap everyone is aligned on and ready to execute.

CMOs

When to run

Product launch

Strategy shifting every few weeks

GTM live but not converting

Everyone has different priorities

Hiring before the plan is locked

PLAN, SPRINT, AND DELIVER AS ONE TEAM.

LEADERSHIP IGNITION

When the founding team knows how to work together, decisions get made, work gets done, and momentum builds.

Who it's for

Founders & Co-Founders

Functional Leaders

We coach your founding team on how to plan together, lock in priorities, run sprints, review progress, and build the daily and weekly habits that keep everyone focused and delivering results every 30 and 90 days.

When to run

Founders, CTO, CPO, CMO not aligned

Everyone working from a different plan

Decisions wait on the founder

Alignment meetings multiplying

Nothing ships on time

ONE COORDINATED PROGRAMME. END TO END.

FOUNDATION SPRINT™

Who it's for

Founders & Co-Founders

When an operator is embedded alongside your founding team, the whole foundation gets built faster, with less waste, and with the capability to sustain it once we leave.

Functional Leaders

We work inside your team across 6 to 8 weeks as a strategic and operating partner, running pulse, culture, clarity, strategy, and leadership rhythm together, iterating and adapting as we go so the capability is built in, not just delivered.

When to run

Want it all built at once

No time to go piece by piece

First time building a founding team

Burn rising, need fast results

Chasing funding

andExecute

Want to learn more?

Book a 30-minute discovery call to talk through your situation and where this could help.

Run Better. Scale Smarter.

SERVICES

FOR INVESTORS

INSIGHTS

ABOUT

How can we help you scale?

Tell us what you’re trying to solve. We’ll help you think it through.

Offices & Locations

Lisbon, Portugal & Tallinn, Estonia.

We operate across EU and globally.

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Results shared by &Execute and Greg Tennant are illustrative and not guaranteed. Outcomes depend on your business, decisions, and execution. We operate in Portugal, Estonia, and across EU and global markets, providing strategic and operational support. Nothing on this site constitutes investment, financial, or legal advice. Examples are for informational purposes only. All content and frameworks are the intellectual property of &Execute and Coexecute OÜ. Unauthorized use or reproduction is prohibited.

*Logos represent organisations where Greg Tennant has gained direct working experience throughout his career. These are not clients of andExecute. No endorsement, affiliation, or partnership with andExecute is implied. All trademarks remain the property of their respective owners.

Copyright © 2026 CoExecute OÜ. All rights reserved.​​​​​​​

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