You know there is friction in the business. So what are you doing about it?
Most founders park it until growth forces the issue. By then it's already costing you. The assessment takes minutes. The insight lasts.
Greg has spent 20 years embedded inside startups, scaleups and global companies across five continents. He has seen what scale looks like when it works, and what it costs when it doesn't.
USA • EUROPE • AFRICA • ASIA • AUSTRALIA
Tech • Energy • Finance • Automotive • Hospitality • Retail
Businesses Feel The Symptoms Long Before They Understand The Problem
These are rarely isolated problems. They are usually signals that the operating system of the business is starting to strain under growth.
You're not broken. You're growing. But growth without operational structure creates predictable failure patterns.
The question isn't whether you're experiencing friction. It's whether you can see it clearly enough to fix it before it compounds.
This is What Slow Operational Failure Looks Like
Growth adds:
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more people
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more decisions
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more dependencies
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more communication paths
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more operational complexity
Without operational clarity:
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priorities become interpretation
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ownership weakens
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teams drift
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execution stalls
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leaders become bottlenecks
Left unaddressed, these patterns compound silently, burning runway, slowing momentum, and creating chaos that takes months to untangle
Why I Built This
I'm Greg. I've spent 20 years inside the machinery of startups and Fortune 500s. Pulled in to work alongside senior leaders and teams, drive the change, install the systems, and fix what's breaking in real time. On the ground. In the trenches. Hands-on with the people doing the work.
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I've seen the same operational patterns destroy startups that could have won. Misaligned teams. Unclear ownership. Execution that can't keep pace with growth.
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This diagnostic surfaces those patterns early, before they compound into existential problems.
It's the operational health check I wish every founder I'd worked with had done 12 months earlier.
Make the Invisible Parts of the Business Visible
Most founders can't see where execution breaks until it's too late. This diagnostic makes the invisible visible, so you know exactly where to focus.
See where priorities, ownership, and expectations are interpreted differently across teams.
ALIGNMENT
COORDINATION
See where communication, dependencies, and decision-making slow work between function, teams and markets.
EXECUTION
See where planning, accountability, and delivery rhythms break down under pressure.
This diagnostic surfaces friction points you can't see in spreadsheets or standup meetings. The operational blind spots that slow everything down.
What The Assessment Measures: 7 Operating Fundamentals That Determine Scale Readiness
In 10 minutes, you'll know exactly where your business is strong, and where operational friction is slowing growth.
01
Vision & Purpose
Do teams clearly understand where the business is going and why it matters?
02
Strategy & Priorities
Are priorities, goals, and strategic bets clearly understood across the business?
05
Alignment & Planning
Are teams aligned around shared priorities, plans, and execution expectations?
03
Values & Culture
Do behaviours, decisions, and team norms reinforce the way the business needs to operate?
06
Execution Ways of Working
Can teams consistently turn plans into results without constant escalation or chasing?
04
Team Design & Readiness
Are teams structured with clear ownership, capability, and accountability to execute effectively?
07
Performance & Rewards
Are performance, accountability, and incentives reinforcing the right outcomes and behaviours?
These aren't invented frameworks. They're the operating fundamentals used by the world's best-run companies. Distilled, simplified, and adapted for startups that need to move fast.
Practical Visibility. Not Generic Advice.
A Scale Readiness Score
A practical snapshot of how prepared the business is to scale effectively.
Friction Areas
See where operational drag, misalignment, and execution gaps are emerging.
Maturity Snapshot
Understand how your business compares across critical operating dimensions.
Priority Actions
Know what to focus on first based on impact and urgency.
Team Alignment Insights
Identify where leadership and teams may experience the business differently.
What Founders and Leaders Discover
Most discover:
2-3 operational blind spots they didn't know existed
The #1 constraint slowing execution (usually not what they expected)
Clear priority actions for the next 90 days
The diagnostic takes 10 minutes. The insights can save you months.
What I've Done
I'm Greg, founder of andExecute.
For 20 years, I've been pulled inside startups, scale-ups, and Fortune 500s across 12 countries to diagnose and fix the operational breakdowns that kill momentum.
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I've:
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Embedded in companies scaling from 10 to 500+ headcount
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Led operational transformations for startups burning $80K+/month under VC pressure
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Designed execution systems used by leadership teams in tech, finance, e-commerce, and consumer brands
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Built operating models that helped companies move faster, align better, and scale sustainably
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This diagnostic is the same framework I've used for years—now built for founders who are scaling fast and can't afford to guess.
Two Ways to Understand What's Really Happening Inside the Business
Organisational Scale Diagnostic
Best for startups and scale-ups ready to pinpoint exactly where friction is and what to do about it.
Includes
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organization-wide surveys
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leadership interviews
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culture & sentiment analysis
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operating model review
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execution bottleneck mapping
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cross-functional heatmaps
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tailored recommendations
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executive debrief workshop
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90-day execution plan
Starting at €450
Not sure which is right for you? Start with the free assessment. You can always go deeper.
Scale Readiness
Assessment
Complete The Assessment
Answer a focused set of 35 questions across the core operating dimensions of the business.
Receive Your Instant Report
Get a practical snapshot of execution risks, friction areas, and scale readiness.
Prioritise What Matters Most
Use the report to identify the operational constraints most likely to slow growth.
Organisational Scale Diagnostic
Discovery & Scoping Call
Align on growth stage, structure, and operational concerns.
Organization-Wide Diagnostic
Assess alignment, execution, culture, coordination, and operational friction.
Executive Debrief & Action Priorities
Receive organizational insights, risk areas, and prioritized actions.
Learn more. No obligation.
Meet Greg
I've spent 20 years embedded inside startups and Fortune 500s, pulled in to work alongside leadership teams, drive change, install systems, and fix what's breaking in real time.
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I'm the founder of 8EXECUTE and creator of the RACE Operating Model™.
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I've worked inside companies across the US, Europe, Africa, and Asia, on the ground, in the trenches, hands-on with the people doing the work, to improve execution, increase productivity, and deliver results under real pressure.
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My mission is simple: make the systems the world's best companies use practical, usable, and accessible for startups that want to win.
I'm building &EXECUTE in public, codifying 20 years of operational expertise into tools, frameworks, and diagnostics that startups can actually use. This diagnostic is the first step.
FAQs
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Results shared by &Execute and Greg Tennant are illustrative and not guaranteed. Outcomes depend on your business, decisions, and execution. We operate in Portugal, Estonia, and across EU and global markets, providing strategic and operational support. Nothing on this site constitutes investment, financial, or legal advice. Examples are for informational purposes only. All content and frameworks are the intellectual property of &Execute and Coexecute OÜ. Unauthorized use or reproduction is prohibited.
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